Raising money is a valuable skill. Entrepreneurs who persuade investors to open their wallets, take risks, and join them on an uncertain journey are undoubtedly clever, resourceful, and persuasive. They cultivate relationships, deliver clear pitches, and instil confidence in their vision. Successfully bringing others on board financially is a significant accomplishment.
When we began developing Careberry , we seriously considered speaking with investors. Some expressed interest in joining us. But after some reflection, we chose to bootstrap Careberry and self-fund the development of the system. This decision wasn’t about dismissing the value of external funding—it was about choosing a path that felt right for the vision we had for Careberry. There were compelling reasons for this choice, and I'd like to share them.
Care is not just another industry; it’s deeply personal, complex, and requires solutions that are both simple and profoundly inclusive. Developing a system to serve care effectively demands complete focus to build, innovate, and iterate. When you are beholden to investors—regardless of how supportive they may be—you inevitably encounter pressures such as expectations for timelines, returns, and specific directions. This kind of oversight can take away your focus and stifle the creativity and agility needed to create something truly transformative.
With Careberry, we wanted to dedicate our attention and focus to nobody except to the mission itself. Bootstrapping provided us with that freedom to build the most comprehensive care management solutions from the perspective of care providers.
Focusing on the Core Mission
Careberry’s mission is clear: to create a system that empowers care providers to deliver exceptional care faster, safer, and more efficiently. This requires us to build not just software but a philosophy—an approach that prioritises care providers' needs while respecting the deeply human aspect of their work.
When you’re bootstrapped, every decision is tied directly to the core mission. There are no distractions about scaling prematurely or tailoring features to appease investors. It’s all about serving the people who matter most—our users and the care recipients they support.
Resourcefulness Drives Innovation
Bootstrapping encourages resourcefulness. Without significant capital infusion, you learn to prioritise what truly matters. You discover ways to achieve more with limited resources. This constraint can be a powerful catalyst for innovation, pushing you to think creatively, cut through distractions, and remain focused on delivering value.
At Careberry, every feature we’ve built, every tool we’ve designed, and every interaction we’ve had with our community has been done with care. This agile, lean approach has shaped our culture—a culture where impact outweighs frills.
The Long Game
Building a company, especially in the care-tech sector, isn’t about quick wins. It’s about playing the long game. When you take on investors, you’re often tied to their timelines—whether it’s rapid scaling, aggressive market entry, or early exits. Careberry’s mission requires patience and deliberate growth. Bootstrapping has allowed us to pace ourselves, ensuring we get it right rather than rushing to meet external expectations.
Preserving Our Vision
Perhaps the most important reason we chose to bootstrap was to protect the purity of our vision. We didn’t want to compromise or dilute our ideals to fit someone else’s agenda. Careberry is built on a foundation of empathy, trust, and understanding; those values guide every decision we make.
Bootstrapping allows you to maintain complete ownership—not only of the company but also of its vision, culture, and narrative. You are accountable to your users, your team, and yourself. This accountability keeps you grounded and aligned with your mission.
Having Fun
We definitely have a lot of fun! While we stay laser-focused on our goals, we always make time to enjoy ourselves. Last year, we discovered that one of our competitors had planned to complete a feature in their roadmap within 11 months. To showcase our team's capabilities, we managed to deliver that feature in just 2 weeks! Our customers absolutely love it. Interestingly enough, six months have passed since their timeline, and they still have not released that feature!
Looking Ahead
To clarify, we are not opposed to raising funds in the future. If and when that time arrives, we may do so if necessary on our own terms, with a strong foundation and a clear sense of purpose. For now, however, bootstrapping allows us the focus to build Careberry thoughtfully, patiently, and carefully.
The challenges in healthcare are complex. Addressing these issues requires simplicity, multidimensional thinking, and a deep commitment to both frontline care people and care recipients. At Careberry, we take pride in our bootstrapped journey. While it may not always be the easiest route, it enabled us to remain true to our mission and provide what the world of care truly needs.
Ultimately, bootstrapping is not just a business choice; it is a philosophy. It reflects our belief in our vision, team, and capacity to create something extraordinary. For Careberry, this approach has proven to be the right path, and we wouldn’t want it any other way.
A Promise to You
More than 40% of our customers come to us through recommendations, which means a lot to us. We understand that trusting someone with your dreams and goals is a significant step, and we promise to honour that trust by giving our very best. When you join us, you’re not just another customer—you’re joining Careberry family. Together, we will create a journey filled with excitement, growth, and success. Let’s make this the beginning of something truly special!
